Creating engaging video content is no longer just a “nice-to-have” — it’s a must. Whether you’re a small business, freelancer, or growing brand, video allows you to connect with your audience, build trust, and drive conversions.
Here are 5 easy and effective ways to film content for your business, even if you’re not a pro.
Use Your Smartphone – It’s Better Than You Think
You don’t need expensive equipment to start. Most modern smartphones shoot in HD or even 4K and have great built-in stabilisation.
Tips for smartphone filming:
- Always shoot in landscape (unless the platform calls for vertical, like TikTok or Reels)
- Use natural lighting or invest in a small ring light
- Clean your lens before filming
- Use a tripod or phone stand to avoid shaky footage
Smartphones are perfect for behind-the-scenes clips, testimonials, and product showcases.
Go Live on Social Media
Live video adds a sense of urgency and authenticity. It’s a powerful way to engage with your audience in real time.
Where to go live:
- Facebook Live
- Instagram Live
- YouTube Live
- LinkedIn Live (for B2B)
Ideas for live content:
- Q&A sessions
- Product launches
- Tutorials
- Behind-the-scenes tours
You’ll connect directly with viewers and build stronger relationships.
Film Customer Testimonials
Nothing beats real people vouching for your business. Client testimonials are one of the most persuasive types of content you can create.
How to do it:
- Ask happy clients if they’d be open to a short video
- Record a casual, natural conversation
- Focus on the problem they had, your solution, and their results
- Keep it short (30–60 seconds is ideal)
You can film it on-site, over a video call, or ask them to send a clip from their phone.
Create “How-To” or Explainer Videos
Educational content positions your business as an expert. Whether you’re showing how your product works or explaining your service, it builds trust and helps convert viewers into buyers.
Ideas:
- Step-by-step tutorials
- Industry tips
- Common problems and how you solve them
Keep the tone helpful and clear. You can film at your office, job site, or even using screen recordings for digital services.
Batch Film With a Content Calendar
The most efficient way to create consistent content is to plan and film in batches.
What this looks like:
- Choose one day a month to film 4–6 videos
- Use a content calendar to stay organised
- Prepare short scripts or talking points in advance
- Change outfits and locations to keep it fresh
Batch filming keeps your content flowing without the weekly scramble, and you can use the footage across social media, your website, ads, and emails.
Final Thoughts
You don’t need a full production crew to make great videos. With just your phone, some creativity, and a bit of planning, you can start creating content that drives results and builds trust with your audience.
Need help creating a video content strategy or want to hand it over to the pros? BRBD Marketing helps businesses plan, shoot, and promote powerful video content that converts.
Let’s get filming – contact us today!
grow your business and foster long-term success.