If you still think TikTok is just for dancing teens and viral pranks, it’s time to take a second look. With over 1 billion active users and a growing number of small businesses jumping on board, TikTok has become a serious player in the digital marketing game—including when it comes to generating leads and landing clients.
So, can TikTok Ads get you clients?
Short answer: yes. Long answer? Let’s break it down.
Massive Reach + Laser Targeting = Potential Goldmine
TikTok Ads give you access to a huge and diverse audience. Whether you’re selling B2B services, beauty products, or local handyman work, chances are your audience is already scrolling.
The platform lets you target users based on:
- Age, gender, and location
- Interests and behaviour
- Device type and operating system
- Custom audiences (e.g. website visitors or email lists)
This means your ads don’t just go out to everyone—they go out to the right people, increasing your chances of turning views into paying clients.
High Engagement Means Higher Conversions
TikTok users aren’t just passively scrolling—they’re engaging. In fact, TikTok has some of the highest engagement rates across all social platforms. When you create an ad that blends in with organic content (aka doesn’t scream “AD!”), people are more likely to stop, watch, and click.
Types of TikTok Ads that work:
- In-Feed Ads that appear as users scroll
- Spark Ads, which boost your own organic content
- Lead Generation Ads with built-in forms
- TopView Ads that show up when users first open the app (great for brand awareness)
The key is authenticity—ads that feel like content tend to perform best.
You Can Generate Leads Without a Website
Yes, really. TikTok’s Lead Generation Ads allow users to submit their info—like name, email, and phone number—directly in the app. No website needed.
This is perfect for:
- Service providers
- Coaches or consultants
- Local businesses
- Event promotions
You can then export leads or integrate with your CRM and follow up fast. It’s frictionless for users, and effective for you.
It’s Still Underrated—So Get In Early
While most businesses are still focusing on Facebook and Instagram, TikTok is wide open for first movers. Less competition means lower ad costs and more visibility for your brand.
Plus, TikTok’s algorithm rewards creativity and relevance—not just big budgets. So even smaller businesses can punch above their weight.
TikTok Works for B2B Too (Yes, Really)
Think your service is too “boring” or “corporate” for TikTok? Think again. B2B brands are finding clever ways to humanise their message and reach decision-makers where they spend their time—on their phones.
Examples include:
- Accountants sharing tax tips
- HR companies posting hiring hacks
- Agencies showcasing client results
- Contractors doing time-lapse builds
It’s all about storytelling and showing the human side of your business.
Final Thoughts
So, can TikTok Ads get you clients?
Absolutely—if you use them the right way.
It’s not about going viral. It’s about creating scroll-stopping content that speaks to your audience, paired with smart targeting and a clear CTA.
If you’re ready to test TikTok Ads but don’t know where to start, BRBD Marketing can help you plan, create, and manage high-performing ad campaigns that actually bring in leads.
Let’s talk TikTok—your next client might be just one scroll away.