Google Ads is a powerful platform that allows businesses to reach a vast audience and promote their products or services effectively. By creating a Google Ads account, you can tap into the vast reach of Google’s network and display your ads to potential customers across search results, websites, videos, and more.
In this step-by-step guide, we will walk you through the process of creating a Google Ads account from scratch, as well as how to give us access to your account so we can run your ads. Whether you’re a small business owner looking to boost sales, a marketer aiming to increase brand awareness, or an entrepreneur seeking to drive website traffic, this guide will equip you with the knowledge and tools to get started.
Let’s jump right in!
Step 1: Go to the Google Ads website
The first step in setting up a new Google Ad account is to visit the Google Ads website (ads.google.com). From there, you can sign in to your Google account or create a new one if you don’t already have one.
Step 2: Choose your campaign type
Once you’re signed in, you’ll be prompted to choose the type of campaign you want to create. You don’t need to worry too much about what you enter at this stage as this is just an example campaign to set up your account.
When you do want to set up a real campaign, here’s some helpful info: Google Ads offers several different types of campaigns, including search ads, display ads, video ads, shopping ads, and more. Choose the type of campaign that best suits your business goals and objectives.
Step 3: Create your first example campaign
After selecting your campaign type, you’ll be taken to a page where you can create your first campaign. Remember, this is just an example so you can create your account. Here, you’ll need to provide some basic information about your business, such as your website URL, product or service information, and ad budget (just a note here, be sure to set your example ad budget to the lowest, you can change this later).
You’ll also need to write your ad copy at this stage as well as enter your billing details so Google can bill you accordingly going forward.
Step 4: Give us access
Now that you’ve set up your Google Ads Account, you’re ready to build out ad campaigns and grow your business! The best way to do that is to allow us access to your Ads account so we can do it for you! The process is simple:
When you’re on your account dashboard, click on the “Tools & settings” wrench icon in the upper-right corner of the page. Under the “Setup” section, select “Access and security.” Once you’re there, you should be on the “Users” tab.
All you need to do now is click on the blue “+” button to add us as a new user. Enter our email address and choose the level of access.
There are four access levels available:
Administrative access
Users with administrative access have full control over the account, including the ability to manage users, billing, and account settings.
Standard access
Users with standard access can create and manage campaigns, but they don’t have access to billing or account settings.
Read-only access
Users with read-only access can view campaigns and account data but cannot make any changes.
Email-only access
Users with email-only access receive email notifications for the account but cannot access the Google Ads interface.
The level of access we need to effectively run and manage your ad campaigns is Standard. Once you’ve selected it, click “Send invitation.”
Bonus Step (if required): Troubleshoot the email domain issue
If you enter our email address (or anybody else’s) and it says that it’s not an approved domain, you’ll need to scroll to the top of the “Users” page and go to the “Security” page next to it. Once there, scroll to the bottom of the page and select “Allowed domains”, then add the domain you want to add.
Google Merchant Access
If you’re using a Google Merchant account along with Google Ads, the process to give us access is pretty much the same as above! All you need to do is go to your dashboard page on your Google Merchant account, select the wrench icon (tools and settings), click “Account access”, then in the same way you did for Google Ads click “Add user”, add the email address you’d like to give access to, select “Standard access” again, and you’re all set!
Let’s Grow Your Business!
Granting Google Ads and Merchant access is quite a simple process, and we can’t wait to get started with your campaigns. Contact us today to find out how we can help you grow your business through Google Ads!