As a species, we have become more dependent on technology to solve our problems and provide answers to our questions. Consequently, search engines (especially Google) have evolved into our most trusted allies.
Always available when you need them, any time, any place, and unsurprisingly, 81% of people use search engines to find a new service provider or product, which means that if your accounting firm does not have a strong SEO strategy in place, you’re missing out on a lot of new business opportunities.
Of course, as an accountant, SEO is unlikely to be a strength; indeed, the notion may be foreign to you entirely. However, have no worries! BRBD is here to transform that. Continue reading to learn what SEO is, why it’s critical, and the measures you can take to rocket propel your website to the top of the rankings.
Accounting Firms and SEO?
SEO (an acronym for search engine optimization) is the practice of optimizing your website with the goal of boosting your visibility for relevant search phrases, hence increasing both the quality and quantity of organic traffic sent to your site by search engines.
To develop a successful SEO strategy for your accounting company, it’s critical to recognize that SEO is about more than pleasing the search engines; you must also consider the end-user. It is critical to understand what your target audience is looking for, the sort of answers they anticipate finding, and the keywords to discover them. This will enable you to adapt your sites content accordingly to their specific desires and requirements.
Why Is It Important?
Search engines have a significant effect on how individuals make decisions. If your site is at the top of the search engine results pages, the searcher is much more than likely to listen. After all, who do you consult when you have a question? For the majority, it is Google. Because people trust and respect it more than most other sources, you should anticipate great outcomes if you can get to the top of the rankings. Your top rank could turn into your best lead generator.
Several of the most noteworthy advantages of SEO for accounting organizations include the following:
- Increase your website’s organic traffic.
- Increase the quantity and quality of the eyes on your service generated.
- Reach the appropriate individuals at the appropriate time.
- Increase your conversion rates.
- Gives you a competitive edge.
- Increase your return on investment.
How To Be A Top Contender To Ranking Highly
Technical SEO is responsible for ensuring that your site complies with the search engines’ technical criteria, allowing them to successfully crawl, render, and index essential pages on your website. Several critical ranking variables for technical SEO include the following:
- Optimization for mobile devices
- The site’s speed
- Links that have been broken
- Internal citations
- Data that is structured
- Site security sitemap in XML
- Unique content
Now you have a basic introduction to SEO to assist you in getting started. If you need more assistance with other aspects of digital marketing, send BRBD a message to learn more about how our agency can assist your business in growing.
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Brad is the Founder and CEO of BRBD Marketing. He is passionate about growing small businesses through ethical value marketing. Brad’s specialities lie in Writing, SEO and Digital Marketing.