Do you want more people to visit your website? Want to create engaging content? Of course, you do! But how can I achieve this, you may ask? One word. Blogs.
Writing a blog can be one of the best ways to grow your website and marketing efforts. This process is often avoided as it is thought to be hard, ineffective, or slow. While it may not be the fastest, it is one of the best and most cost-effective ways of marketing. Blog writing while making use of SEO, can create a steady stream of website visitors. These visitors can be created into leads and customers!
However, at BRBD we understand that time is not always on your side, and with hundreds of things keeping you busy, you may not have the time or energy to sit down and write something. We understand that and that is why here at BRBD we will do the writing for you. Fast, affordable and always reliable, and always delivering the best quality of work.
How to create a Blog?
Creating a blog is easy! It can easily be added onto your established website or you can build a new website using many tools such as WordPress, Shopify, Squarespace or similar. These tools help you craft and build a website within no time!
Why Your Company Needs a Blog
There are quite a few benefits that a blog can have on your business. Let’s have a look at some of these awesome benefits:
Visibility: This is one of the biggest benefits as the more blog content you create the more opportunities, you’ll have to show up in search engines and drive organic traffic to your website.
Strengthen your SEO strategy: Blogs will provide your business with the perfect platform to strengthen your business’s SEO. You can generate more traffic and converting leads if you have a well-written blog that grabs users’ attention.
Keep your audience updated: Yes, having a website is important but a blog is a wonderful tool to keep your audience updated about your business. A blog allows you to have a casual and emotional approach and instead of selling a product you are connecting with your audience with what they actually need. This is a perfect way to be authentic and to let your prospects know what you believe in and how you can help them without being salesy.
Plan Your Content
The next step is to plan your content. What are you passionate about? What does your business do? What does your website offer? These questions will help you determine and plan your content. Make sure to make your content informational and not salesy. Take this article, for example, it is useful and valuable to you as the reader while demonstrating our knowledge and expertise. This creates a relationship and can help you soft sell to your customers. Rather than spamming them. Post on a regular basis! Post at least once a week so that you stay relevant and users are constantly kept in the loop.
Do Keyword Research
Keywords are words or phrases that a user searches for in Google Search. Having these keywords in your blog can help you rank on Google. Doing some research on what keywords people are searching for can help you include these keywords. Make sure to including these keywords naturally 3 to 4 times in your blog. Try and include it in your heading as well as this helps your blog to be found. The emphasis needs to be on making sure your blog writing is natural rather than just stuffing keywords into an article.
How Expensive is it to run a Blog?
This is a common misconception we see. Running a blog does not need to be expensive. Blog writing and running ads are often the most expensive parts of the process. So, by writing your own articles and not running ads can help you save costs.
Other costs that you will incur are for a Domain and Hosting. We recommend getting your own Domain such as brbd.co.za or similar rather than brbd.wixsite.com. The former allows you to build your website’s SEO and looks more professional.
Can an Agency Help Run my Blog?
Yes, an agency can help with your blog writing and blog management. An agency can help with advanced SEO strategies such as link building, article sharing, automation, speed optimization and more.
There are over 4.4 million blog posts that get published every single day and only 10 will rock up on the first google search page. So, you will definitely need a passionate and competent agency to help you perform your best and create traffic to your site. You need an agency that values consistency and has good marketing strategies in place. A good marketing agency will guide you and show you what works and what does not work.
Hiring an agency is definitely something to consider as it can save you time and money in the long run. Email info@brbd.co.za to enquire.
A blog is a great marketing tool and customer conversion tool used by top businesses all over the world. It is time for you to join them. Create your blog today!