In today’s day and age, marketing is an essential aspect of any successful business, big or small, and it’s not enough to simply create a marketing campaign and hope for the best. With the increasing competitiveness of the digital landscape, it’s important to adopt a marketing approach that is both cost-effective and offers results.
A great example of this is the Pay on Results marketing model. This form of marketing only charges for successful conversions, which is the marketing equivalent of putting your money where your mouth is.
What is Pay on Results Marketing?
Pay On Results (POR) marketing is a performance-based model that charges a business only when a customer or client completes a desired action. This could be anything, from a purchase to filling out a form, or any other defined conversion that has been agreed upon between the business and the marketing agency beforehand.
In essence, POR marketing turns advertising expenses into revenue-generating opportunities, as businesses only pay for results, not clicks or impressions.
How Does Pay on Results Marketing Work?
The POR marketing model typically involves a marketing agency that partners with a business to create a marketing campaign that focuses on driving conversions. The marketing agency may use various tactics such as social media advertising, pay-per-click (PPC) advertising, or other forms of marketing to drive traffic to the business’s website.
The business only pays the marketing agency when a conversion is made, and the payment could either be a percentage of the sale, or a fixed fee per conversion.
Benefits of Pay-on-Results Marketing
There are a lot of benefits that Pay on Results marketing offers to businesses. Let’s take a look at some of them:
It’s Cost-Effective
With this kind of marketing, businesses only pay for results, which means they don’t have to bear the cost of advertising expenses that don’t result in conversions. This makes POR marketing a cost-effective option for businesses, especially those with limited budgets.
It’s a Very Low-Risk
Since businesses only pay for results, the risk associated with POR marketing is relatively low. This makes it an attractive option for businesses that are new to marketing or those that want to try out a new marketing approach without a significant investment.
Increased Return on Investment
Since businesses only pay for conversions, the return on investment (ROI) for POR marketing can be significantly higher than other marketing approaches. This means that businesses can see a higher return on their marketing investment, resulting in increased revenue and profits.
Better Alignment with Business Goals
POR marketing aligns marketing efforts with the business’s goals, as the marketing agency is now incentivized to create campaigns that drive conversions, otherwise, they won’t get paid. This ensures that all marketing efforts are directed towards achieving the business’s desired outcomes.
It’s All about results
A lot of marketing agencies out there will promise you a lot of likes and pretty pictures, but very few actually have any incentive to get you more clients, they don’t have any “skin in the game” as we like to say.
At BRBD, we believe in results over everything. Sure, you need to have a good-looking brand, but if that’s the main focus, where are your clients coming from? If you’d like to find out more about how we operate in this results-based space and maybe even want to benefit from it, we’d love to hear from you!