A scary term for some, a meaningless one for others. What is this thing called SEO?
SEO stands for Search Engine Optimization and is essentially the process of intentionally putting certain things in place to help a website or piece of content rank higher on Google searches. The whole goal of SEO is to be one of the first (if not the first) results to show up when someone searches for something on the internet.
We say the internet, but let’s be honest, we’re talking about Google.
How SEO Works
Google always recommends that SEO efforts benefit the user experience and the page ranking. This is vital to note because it means that the first thing anyone wanting to optimize their website should do, is research.
- What are people searching for?
- What are the questions and needs of the public online?
- How can I add relevant value to these needs?
While researching, begin formulating a picture of these needs and work your website content towards them. Using relevant keywords in titles, meta titles, and headlines can all benefit your website’s SEO and elevate your site on search rankings. Give the people what they want!
It’s not only about research, however.
Google knows the difference between a traffic hoarder who is keyword stuffing and a quality piece of content that provides value and is relevant to a need. Bill Gates once stated that “content is king”, and boy, was he right. Don’t make the mistake of doing all the right things to increase your traffic, but lose the quality and relevance of your content in the process.
While you may see some immediate gains in the short term by implementing these quick tactics, you’ll suffer in the long-term because quality and relevance always win.
The best ways to good SEO are through high-quality content, with relevant keywords and links that will provide unique value to your human audience. It’s helpful to remember that you want real people to engage and visit your website, not robots.
The Benefits of SEO
Good SEO provides a plethora of benefits to businesses and brands alike and has completely changed the way digital marketing is done today. So much so that we think you’d be hard-pressed to find a major business not using SEO practices to market themselves these days.
One of the best things about good SEO is that it encourages you to focus on your user experience, which Google loves! They started prioritizing user experience as a ranking factor in 2021, so when your website serves the needs of the people who visit it, your rank will steadily improve.
As SEO increases your ranking on search pages, your overall brand awareness will also increase. Even if people don’t visit your website, they’ll still associate it with a solution because you appear in the search.
This is just the tip of the iceberg when it comes to SEO! We’ll be going over it in more detail in times to come.
Until then, if you’d like to find out more about our SEO services and what we offer here at BRBD Marketing, get in touch with us or book an appointment. We’d love to talk to you!
We hope this has been a beneficial introduction to the ever-growing practice that is SEO.