How to get leads to your business (Landing Pages and More)
If you have been following this blog, by now you know that you need leads! Its crucial to growing your business and lack of leads to business is the main reason businesses fail! So how do you get these leads? What is a landing page? And how do you use it?
How do you get leads to business?
Using online advertising is one of the best ways to attract new customers and get leads to business. Facebook and Google ads are the best in our opinion! But then you need a landing page too!
What is a landing page?
A landing page is a page you send your leads to! This page is the leads first experience they have with your website. And if it’s bad, they won’t be back and have a low chance of becoming a customer!
So how do you make a good landing page? Here are some tips:
- Make the page fast
A slow page will result in users not waiting for your page to load! This means they will not see your services and not become a customer. Make sure your page is faster than 60 on Google Speed Insights to get better results. For the best results make it faster than 80!
- Make the page engaging
Ensure the page is colourful and engaging to keep the user reading and seeing! Make sure it is easy to read to ensure your users don’t run away because of big words!
- Keep the page short
Ensure your page is short and sweet! I have seen way to many pages that are long and you get lost! Make your page short and too the point.
Getting leads to your business is important. So with a good, fast landing page you will be well on your way to converting more of those leads into customers. Remember to keep it short and to the point.