Google Ads
Think Google Ads is a “who can spend the most game”? Think again!
It can often feel like you have to spend the most to get the most out of Google Ads, but the truth is you need to think smartly!
What are Google Ads?
Have you ever been looking for something and Google it? And when the Google’s search results came back, the top few results that show “sponsored” next to the website are Google Ads. This means that someone has paid for their business to show up there.
Now the good news is, with a Google Ads Agency like BRBD, you can show up there too in 1-2 weeks. This helps you to get more calls, website visitors, visibility, and enquiries for search terms you are targeting. This works particularly well for businesses who have a lot of people searching for their business in their local area. These businesses include:
- Plumbers
- Electricians
- Law Firms
- Nurseries
- Schools
- Specialist trades
- And many more!
The key to Google Ads is to work with a Google Ads Agency who knows how to work with small businesses and small budgets. There are many methods to ranking on Google when you have R100k per month to spend, but for small businesses who only have R3k – R10k, you need a smart strategy that will help you to get consistent results without breaking the bank.
Our Google Ads Process
Step 1: Research
The first step in Google Ads is to research your competitors and keywords relating to your business. This helps to put together a Google Ads strategy.
Step 2: Setup
Once the strategy is developed, we setup the campaigns and tracking on your website. This helps us to do accurate reporting and focus on results.
Step 3: Feedback
We check in with you throughout the month to get feedback on the incoming leads and enquiries.
Step 4: Adjust
We take your feedback and adjust as we move forward to suit business changes.
Do Google Ads Work for Lead Generation?
Not all lead generation is equal. Each method has its own strengths, limits, and downsides. Some approaches give you speed and control, while others depend on luck, persistence, or third parties. Choosing the wrong option can leave you with wasted time, poor quality leads, or no results at all.
The most common types include:
- Paid advertising on platforms like Facebook, Instagram, and Google. These give you fast results and let you target people in your service area, but they need ongoing spend and a strong offer to work.
- Cold calling potential customers from directories or lists. It can build personal connections but takes time, has a high rejection rate, and is hard to scale.
- Buying leads from third-party suppliers. This looks quick and easy, but the leads are often low quality, not exclusive, and shared with competitors.
- Word of mouth and referrals from happy clients. These bring high trust and strong conversion, but they are unpredictable and cannot be scaled on demand.
Selecting which lead generation method works best for you depends a lot on the type of business you run and who you want to target. We’ve created a comparison table below to help you choose:
| Feature | BRBD Marketing | Cold Calling | Buying Leads | Word of Mouth |
|---|---|---|---|---|
| Focused on your area | ✓ | ✓ | ✗ | ✓ |
| Pre-qualified leads | ✓ | ✗ | ✗ | ✓ |
| Shared with other suppliers | ✗ | ✗ | ✓ | ✗ |
| Requires ongoing spend | ✓ | ✗ | ✗ | ✗ |
| Easy to scale | ✓ | ✗ | ✗ | ✗ |
| High ROI | ✓ | ✗ | ✗ | ✓ |
Google Ads vs SEO
Google Ads & SEO are going after the same thing, but in different ways! Both want to help you show up on Google when someone searches for specific key terms, and both help you to get more enquiries and calls.
The main two differences are time and method.
In Google Ads, you target specific keywords and pay Google to show up for these keywords. The benefit of this is you can target several keywords quickly and show up within a few days. You then focus your time on conversion rate optimisation, that is adjusting the website to improve results.
SEO on the other hand, helps you to target specific keywords through good website SEO, SEO content, and Google Business Profiles. This includes website optimisation, backlink building, blogs, and website content. The downside of this strategy is it can take months to rank on page one for highly competitive keywords. However, if you use a smart, local focused keyword strategy, like Shout Local does in its SEO services, you can see results fairly quickly.
Our Google Ads Packages
As a Google Ads agency, we help small businesses with their Google Ads. These packages are for our Google Ads packages and are for qualifying businesses only. Please click “Get Started” to speak to one of our Google Ads Experts to learn more about how we work and to see if your business could benefit from these packages.
Google Ads Package
R5 550/month
- Prequalified Leads
- Month to month
- Includes Ad Spend
- Includes VAT
- Dedicated Account Manager
Google Ads + SEO
R6 850/month
- Prequalified Leads
- Month to month
- Includes Ad Spend
- Includes VAT
- Dedicated Account Manager
Frequently Asked Questions
Q: How much does lead generation cost in South Africa?
A: Our system starts at a flat monthly fee, starting as low as R6550 when you factor in ad spend.
Q: Does BRBD offer exclusive lead generation?
A: Yes. 100% of your leads are sent only to you. No sharing. Each system is built specifically to suit your business.
Q: Do you offer month to month contracts?
A: Yes! While we ask clients to have a 3 month outlook, our contracts run on a month to month basis with a 7 day notice period.
Q: How long does it take before I start seeing leads?
A: Most of our clients on our Meta Ads lead generation system see leads within 48 hours after going live.
Q: Does BRBD prioritize quality or quantity of leads?
A: Our goal is quality! As 3 good leads is better than 20 bad ones.