Getting consistent, high-quality paving leads in South Africa is no easy task—especially in a market crowded with competitors. Whether you’re a contractor, builder, or supplier, attracting the right type of leads can mean the difference between growth and frustration.
At BRBD Marketing, we specialise in one thing: helping paving businesses like yours generate qualified leads using Meta ads (Facebook & Instagram). No fluff, no wasted time—just real enquiries from people ready to take the next step.
Why Our Meta Ads System Works
Most marketing agencies will talk about reach, impressions, and clicks. We focus on what actually matters: real leads that turn into real clients.
1. Meta Ads Designed to Attract Your Ideal Client
We don’t run generic ads. Every campaign is built from the ground up based on your services, location, and target customer.
Custom-built ad creatives tailored to your niche (e.g., renovations, building, roofing, paving)
Geo-targeting to focus on your exact service area
Clear messaging that speaks directly to people looking for paving services
Strong calls-to-action that drive enquiries
2. Built-In Prequalification to Filter Out Time-Wasters
Not every lead is worth your time. Our system includes a prequalification process that screens leads before they ever reach you.
Prospects answer key questions about their budget, timeline, and service needs.
Low-quality leads (like job seekers or under-budget clients) are filtered out
You only receive leads that are serious and ready to move forward
This saves you time and ensures you’re only talking to people who are genuinely interested in working with you.
3. Sales Support to Help You Close
Even the best leads need the right approach to convert. That’s why we don’t just hand you leads—we support you with the tools and guidance to close them.
Proven message templates and sales scripts
Coaching on how to handle objections and move conversations forward
Ongoing guidance to improve your sales process over time
We help you bridge the gap between enquiry and signed project.
Results That Matter
We’ve helped companies across South Africa:
Generate a consistent flow of quality leads
Improve lead quality while reducing wasted ad spend
Close deals faster by focusing only on prequalified prospects
Scale confidently with a system that’s built for long-term growth