What is a CRM System?
A Customer Relationship Management system is essentially a piece of software that is used to hold customer information. It allows you to manage and use your customer relationship data to analyze and improve your business according to your own personal standards, principles and goals. The stored data includes all your customer interactions and predicts behavioural trends that can help you to understand your strengths and shortcomings when it comes to your present and future sales. And Black Friday is the best time to have a CRM system to help you manage the rush!
Why Should I Implement One?
They say that the way to tap into a specific market, is to understand your target audience – their wants, needs, preferences and patterns.
Whether you are a small or a large business, you can benefit from a personalized CRM system. If nothing else, it gives you a platform on which your customer relationship data can be accessed by many people, anywhere, at any time – giving your business a less centralized and “removed” customer care sector that is interdepartmental and cooperative.
If you have put your blood sweat and tears into the creation of an interactive website or online presence, then an integrated CMR system is something you do not want to skip out on. Having mobile CRM allows you to improve customer preservation, helps you to make smarter business choices based on the empirically calculated needs of your customers, and helps you to refine your marketing and advertising campaigns based on what actually works for your business specifically!
When it comes to ecommerce businesses, the process of turning a random site visitor into a repeat customer is immensely important. How CRM can help with this, is by improving your overall ratings, increasing the amount of site returns and doubling up on positive reviews. The best thing about it, is that all you really need to do in order to see results is identify what you want to know about your customers, do your research and find an operating system that can provide you with the data you need, and then plug in the “do more of” and “do less of” into the interconnected systems and processes that make up your day to day business!
How Will it Help Over Black Friday?
Now that you know just how much power a CRM system gives you when it comes to improving your numbers and increasing customer loyalty, lets talk about how it can completely redefine your business model on Black Friday!
Regardless of what kind of business you run, Black Friday prep, promotions and client hype will have you and your team strung out. The problem is that when we humans get burn-out, it becomes impossible for us to function at our best and our usually great service becomes mediocre at most. Cutting corners and ignoring the growing lineup of customer queries and requests is something that can hugely decrease your Black Friday success, but it is also something that can be easily remedied by a few simple pieces of CRM software!
You can set up a helpdesk, for example, that automatically collects customer data, processes purchase and shipping orders and organizes all your records – saving you precious time – and allowing you to respond to emails, messages, reviews and queries faster and more efficiently! By investing in software like Zendesk and Channel Reply, you can handle all your customer service related segments on one screen and in record time and during the Black Friday frenzy, if there is one thing that you’re going to wish you had more of, it’s time! So if you want to maximize your profit and give your customers an experience that will have them coming back again and again – whether there is a sale or not – then a CRM system is for you!