Trends, believe it or not, are not exclusive to Twitter or TikTok. There are so many trends that come and go in so many different fields and avenues in the world that it’s sometimes hard to keep track of them all. In fact, it’s pretty much always hard to keep up with them.
It’s for that reason that we decided to simplify some of the most popular trends in the digital marketing space right now, just in case you needed a quick reference guide!
Let’s jump in.
First up, the metaverse!
The metaverse is one of the most popular and talked-about trends in digital marketing today, and it has been for some time now. The metaverse is basically a broad term that describes a plethora of immersive VR experiences that happen online, most of the time with others.
Countless influential and powerful brands around the world have announced their own unique metaverse experiences that customers can engage in and participate in. There is indeed a lot of excitement for the metaverse, however, most businesses don’t have practical use cases or return on investment right now.
The metaverse trend is only just beginning, so it might be a good idea to start experimenting with it and figuring it out because when it becomes financially lucrative for everyday businesses you’ll want to be on board.
Secondly, we have AI.
Artificial intelligence essentially powers all marketing. It’s been one of the quieter trends in digital marketing over the past few years as businesses have been consistently integrating it into their various marketing channels, resulting in much success and productivity.
Algorithms are everywhere. They determine the social media posts you engage with, the search results you see on Google and other search engines, and even the ads that get displayed to you. Artificial Intelligence, plain and simple, is making digital marketing smarter and connecting consumers to products and messages they want to see.
How can you measure how AI is changing the core aspects of your digital marketing channels? Have a look at the way algorithms are impacting your results and expanding your reach. It’s definitely something to start taking advantage of sooner rather than later.
In an age of instant gratification, the short-form video has arrived.
TikTok videos and Instagram Reels are well and truly taking over social media feeds. They’re also grabbing consumer attention at the same time. There’s absolutely no question that this trend will only continue growing.
If your business wants to stay relevant, you need to appear in the channels and formats where your customers are – which is on TikTok and scrolling through IG Reels.
One of the best things you could do right now is to start watching Reels and TikTok’s to gain a better understanding of the trend and its appeal. You could also start posting and experimenting with short-form content for your business.
Jump On Board
While there are quite a few more trends making the rounds at the moment, we think these three are the top runners as we enter 2023!