Thinking about using social media to grow your business but don’t exactly know how to go about doing so? We’re here to give you some tips! We will walk you through a profitable social media strategy to develop and connect with your followers.
Keep reading to learn more about what you need to know to grow your business!
1. Increased Leads
According to the Social Media Marketing Industry Report, over 65 percent of small businesses use social media to gain leads. However, the most significant benefit of using social media isn’t only the leads. It’s also the ability to produce exceptionally qualified leads through advanced targeting. According to Ascend2‘s discoveries, improving the quality of your information is a significant boundary to progress.
So how do you use social media to improve leads and overcome this barrier to grow your business? A great starting point is to promote gated content on social media. To do this, you need content that is in line with your followers’ interests. You can do this by:
- Designing graphics that are visually pleasing, engaging, and on-brand
- Writing or posting for your social media/reader audience.
- Creating a call to action and a sense of urgency that inspires people to interact with/support your business’s social media page
2. Elevate Your Search Engine Ranking
There’s a ton of debate around this topic. However, the most important thing is this: social media can (and will) help you improve your business’s search engine ranking.
How? Your website’s domain authority increases as your social media share rate also increases. This leads to an improved search engine ranking for your pages. However, there is more to it. Numerous customers visit your social media profiles before visiting your website to understand your brand better before buying products or services from you.
Increased visits to your social media pages will improve your business’s social media page ranking and increase your chances of being among the top-ranked pages. You can make use of free tools like Pro Rank Tracker or Tiny Rocket to monitor your ranking.
3. Drive Traffic
Small businesses typically use social media intending to bring more traffic to their website. The Social Media Examiner report supported this idea I referenced above, with 78 percent of small businesses saying that they use social media to bring more traffic to their website.
If you don’t already have a strong presence on social media, you’re missing out on naturally generated traffic. This refers to the traffic that is created from the same limited number of individuals currently following you. Poorly conceived notion: you need to grow your brand reach to have more traffic on your page. However, where do you start? The 2017 State of Inbound report revealed that 63 percent of businesses face the challenge of generating leads and traffic.
So how would you create traffic? What is the best way? To begin with, make a profile for your business on each of the popular social media platforms. Then, influence these platforms by sharing modified and customized content to every one of them. A significant social media presence will influence your followers to go through your lead funnel and reach your purchasing page in the long run.
Second, ensure you make it easy for people t share your content using social sharing buttons noticeably showed on your website.
4. Watch Out for Competitors
This might sound odd. However, social media is an excellent method to watch out for your competitors. Social media offers you the chance to monitor and also gain inspiration from their performance. You can observe the sort of content they’re posting and how they’re engaging with their followers.
Social media also allows you to learn from your competitors. If your competitors are doing better than you, you will see where you are falling short of improving. Observe and learn their techniques, but also ensure you don’t just copy-paste their content. That said, what works best for them isn’t always going to be what’s best for you. Switch up their ideas and make them your own.
Competitive analysis on social media is tied in with learning from the triumphs and missteps of your competitors. It’s likewise valuable and essential to self-analyse and sees where you stand in comparison to your opposition. There are various tools you can use to carry out a competitive analysis. The device you choose to use should meet your marketing-specific goals.
5. Nurture Trust with Your Customers
Social media is way more than just a platform for selling and promoting your business’s products or services. It also offers you the chance to build and nurture trust with current and future customers. In the survey led by Social Media Examiner, almost 79 percent of marketers concurred that social media is an effective and successful method to foster faithful customers.
How can you use social media to develop a loyal fan base? All the content you post on your social media profiles has to be unique, authentic, relatable, and engaging for your followers. One approach to ensure that your content has these characteristics is to collaborate with an influencer to promote your business. Influencers can share their personal experiences with your business’s products or services; this is perhaps the most significant benefit to collaborating.
The challenging part with this technique is to find and collaborate with a relevant influencer for your brand. There are numerous platforms and tools accessible which assist you with finding the right influencer for your brand. Platforms like Grin and Buzzweb can make the task of finding relevant and reliable influencers simple for you. Using advanced filters, you can find the best influencers based on their engagement rate, follower count, as well as niche.