Social Media is a fast growing, fast moving, competitive and disruptive beast! Something that was not around 20 years ago is now a crucial part of our lives, both personal and business. Nowadays, if you are not on social media, you are non-existent. If you are not active on social media and do not have a social strategy, your efforts are often misguided.
Enough with all the grim and negative stuff, you want to know what you should do, not what you should not do. Social Media is a powerful tool that has the power to supercharge your business and grow your customer base to a size you never though possible. When done properly you can use social media in South Africa to create long lasting relationships with your clients. How do you do this? How do you succeed in Social Media?
While working with an agency like BRBD Marketing, it is possible to do it yourself. DIY Social Media can be a great way to connect with your brand and your customers. This is why we have put together this Free DIY Social Media Guide to help you dominate your market.
What Content Should You Post?
Content is king, no doubts there. So how is it that most people are doing marketing wrong? Well, most people are focusing on the old traditional style of marketing that focused on selling rather than on building a relationship. TV ads, billboards and flyers are all good forms of marketing, depending on your business aims, but they use a completely different tone and style to what you should be using on Social Media.
If you sell on social media, you will be one of those business channels with little to no following or engagement. Instead, you should focus on creating and sharing value with your customers. Take this guide for example, if you are reading this you may never become a client of ours. However, you will remember us and will gain value from this guide. While this may seem unimportant, maybe in the future you decide you need a marketing agency or a friend of yours is looking for a marketing agency, you will remember that detailed free guide you read! This is what we call value marketing, and it is vital to make use of this on Social Media.
What types of value do you get?
There are three main types of value you can provide to your customer through social media. Which one you use will depend on your strategy and goals. Here are the three main types of value:
- Tips & Tricks – Tips & Tricks is interesting and informative content that viewers will gain value you from. Examples would include a way to chop and onion without crying or how to remain in budget while running FB ads. These tips & tricks should be related to your industry but not directly to your product.
- Entertainment – Memes, videos, photography and more all entertain people and keep them glued to social media. Use this to keep people glued and engaged with your brand.
- Guides & How To’s – Guides and How-To’s such as this article are a great way to add value to your customers life. Whether you use carousels, long form posts or videos to educate and give value.
Should You Sell at All?
While providing value ahs been shown to sell over time, there are probably a number of you who would prefer to use social media to sell a little. Sharing promotions, specials and products/services with your social media audience is fine within small amounts. We recommend limiting these posts to a maximum of 2 per week. More than that and you will scare people away!
Where Should You Post?
With so many Social Media channels out in the world today, it can seem like to many options to choose. One mistake we often see people making is to aim for them all. While this may seem to make sense in terms of social leveraging, it will cause you to be repetitive and can lead to burn out. Managing and posting multiple social medias, even with a social media manager, can be a mammoth task.
Instead, we recommend choosing 4 social media channels that fit your brand and expand from there. This will allow you to work on your content and grow in a natural and organic way.
Here are the most commonly used Social Media Platforms used today:
- Facebook – The Original OG. Every Business should be on Facebook as it is the central hub.
- Instagram – The Perfect for high quality photo & video content. Also good for memes.
- Twitter – Great for finance brands and B2B brands. Short and quirky is the game.
- YouTube – Long form video works great. You will need some good editing skills here.
- LinkedIn – The Best platform to build your personal brand and for B2B sales.
- Tumblr – Excellent social blogging platform.
- TikTok – The lockdown social media! So much untapped potential.
- Pinterest – Great for interior designers, real estate and artsy stuff.
- Club House – The New Kid on the block. Great for though provoking conversations.
- Snapchat – Ideal place to reach your audience directly.
Do your research and work out which platforms suit your content plan, your business and the place where your target audience is most active. Don’t be swayed by the next big thing or the shiny new toy. Focus on data and places where you can be consistent.
How to Keep Track and Manage Social Media?
Whether you have 4 or 10 social media channels to manage you will struggle to do it alone. Manually posting everything everyday will become the bane of your existence. Trust us! We have been there. So, what is the solution?
The solution is to use a social media management software. These systems allow you to post across multiple channels, schedule posts and monitor engagement all in one easy platform. While these platforms do cost money, they will save you time and money in the long run as consistency is key in growing your social media.
Social Media Management Software’s that we have tried and tested:
A few more tips!
I am almost done with this very lengthy, free social media guide. But before I go, let me give you a few more tips:
- Be You – There is no point in trying to copy another brand. Be yourself, be unique, create your own brand.
- Be Real – Your audience will pickup if you are being fake! Be real and authentic on social media. It is the only way.
- Be Patient – Things take time to grow. Stay patient and remain consistent.
There you have it. A full social media guide, all in one place! This should give you all you need to get started on your DIY Social Media journey. However, if you are considering bringing in the specialists, our rates start at R1500 per month!
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