Lead Generation​

Tired of inconsistent leads, spammy enquiries, and marketing agencies that don’t deliver? At BRBD Marketing, we generate the quality leads that fit your service, area, and pricing within 7 days. Finally, a system built for South African service businesses that actually converts.

What is Lead Generation?

Lead generation is about attracting potential customers who are actually interested in your service. At BRBD Marketing, we focus on getting service-based businesses in South Africa the right leads by combining paid ads on Facebook, Instagram, and Google with strong offers that stand out. Pair this will a prequalification system that filters out bad leads and trains the algorithms, and you have a recipe for an energised business. 

Think of it as filling your sales funnel with people who are a good fit for your service, in your area, with the right budget. A proper lead generation strategy means targeting the right people with a targeted message at the right time. That way, you are not chasing cold leads, you are engaging with prospects who are ready to buy!

Step 1: Attract Users

Your business needs to be seen, showing people who you are and what you offer! Often we do this with paid ads systems.

Step 2: Prequalify

No one likes an enquiry that turns out to be a job seeker. Prequalification eliminates this, by using automated form systems to ensure lead quality.

Step 3: Recieve the Lead

Leads come through to you via email, WhatsApp, into your CRM, or booked into your calendar. This varies depending on your business.

Step 4: Make the Sale

Turn that lead into a selling customer! While we don't handle the sale, we support you in this process finding areas to optimise your processes.

Types of Lead Generation

Not all lead generation is equal. Each method has its own strengths, limits, and downsides. Some approaches give you speed and control, while others depend on luck, persistence, or third parties. Choosing the wrong option can leave you with wasted time, poor quality leads, or no results at all.

The most common types include:

  • Paid advertising on platforms like Facebook, Instagram, and Google. These give you fast results and let you target people in your service area, but they need ongoing spend and a strong offer to work.
  • Cold calling potential customers from directories or lists. It can build personal connections but takes time, has a high rejection rate, and is hard to scale.
  • Buying leads from third-party suppliers. This looks quick and easy, but the leads are often low quality, not exclusive, and shared with competitors.
  • Word of mouth and referrals from happy clients. These bring high trust and strong conversion, but they are unpredictable and cannot be scaled on demand.

Selecting which lead generation method works best for you depends a lot on the type of business you run and who you want to target. We’ve created a comparison table below to help you choose:

FeatureBRBD MarketingCold CallingBuying LeadsWord of Mouth
Focused on your area
Pre-qualified leads
Shared with other suppliers
Requires ongoing spend
Easy to scale
High ROI

Do we do B2B lead generation?

Yes, we do offer B2B lead generation services for businesses such as accountants, commercial lawyers, ICT companies, IT companies, among others. 

The main difference with lead generation for B2B is prequalification, not the platform. People buy from people, even in business, and as a company you have to appeal to those people within the company. 

The easiest and most cost-effective way to do this is through a system trained by a prequalification system. A system like this automatically approves or rejects users based on information such as their seniority, area, size of company, revenue, or similar. This information is then relayed to the targeting algorithms where it is used to find similar people who fit your criteria

All prequalification systems are customised to suit you and your specific criteria. 

Looking for More Leads?

BRBD is one of the top lead generation companies in South Africa for small businesses. Our focus since forming in 2019, it how do we get quality leads fast and affordably. Come visit us at our offices in Somerset West (By appointment only), where we can shake hands and dicuss growing your business. 

Our Lead Generation Packages

These packages are for our pure lead generation packages and are for qualifying businesses only. Please click “Get Started” to speak to one of our lead generators to learn more about how we work and to see if your business could benefit from these lead generation packages

Fizz Package

R6 550/month
  • Prequalified Leads
  • Month to month
  • Includes Ad Spend
  • Includes VAT
  • Dedicated Account Manager

B2B Package

R8 550/month
  • Prequalified Leads
  • Month to month
  • Includes Ad Spend
  • Includes VAT
  • Dedicated Account Manager

Real Results from South African Business Owners

Other lead generation companies in South Africa focus on volume. They believe more leads equals better results. At BRBD Marketing, we focus on quality, speed, and systems that actually help you grow. Our goal is not just to deliver names and numbers but to put real opportunities in your hands — opportunities that turn into sales.

That’s why our clients trust us as more than a marketing agency. We’re their growth partner, dedicated to making sure every rand spent brings measurable results.

Here’s what our clients have achieved:

Frequently Asked Questions

Q: How much does lead generation cost in South Africa?

A: Our system starts at a flat monthly fee, starting as low as R6550 when you factor in ad spend.

Q: Does BRBD offer exclusive lead generation?

A: Yes. 100% of your leads are sent only to you. No sharing. Each system is built specifically to suit your business.

Q: Do you offer month to month contracts?

A: Yes! While we ask clients to have a 3 month outlook, our contracts run on a month to month basis with a 7 day notice period.

Q: How long does it take before I start seeing leads?

A: Most of our clients on our Meta Ads lead generation system see leads within 48 hours after going live.

Q: Does BRBD prioritize quality or quantity of leads?

A: Our goal is quality! As 3 good leads is better than 20 bad ones.