Meta Ads
Meta Ads are about more than just getting page likes, they’re a lead generation tool underutilised by many businesses that can help you energise your business.
What are Meta Ads?
Meta Ads are paid media that run across Facebook (Facebook Ads) and Instagram (Instagram Ads). Being one of the most used platforms in the world, Meta allows businesses to reach millions of potential customers at a relatively low cost.
Now many people have tried Meta Ads before and found a lot of time wasters & job seekers. This is because they missed one key step: Prequalification.
A Meta Ads campaign without a prequalification system is like fishing with random bait and a random spot. You may catch some fish, but they’ll likely be the ones you don’t want.
A prequalification system trains the algorithm to who an ideal customer for you is. It does this through a form system that filters leads based on your specific criteria (Budget, size, location, etc.). This helps to ensure you get access to this frequently used platform, while being ultra targeted.
Step 1: Attract Users
Your business needs to be seen, showing people who you are and what you offer! This is where the actual ads come in.
Step 2: Prequalify
No one likes an enquiry that turns out to be a job seeker. Prequalification eliminates this, by using automated form systems to ensure lead quality.
Step 3: Recieve the Lead
Leads come through to you via email, WhatsApp, into your CRM, or booked into your calendar. This varies depending on your business.
Step 4: Make the Sale
Turn that lead into a selling customer! While we don't handle the sale, we support you in this process finding areas to optimise your processes.
Do Meta Ads Work for Lead Generation?
Not all lead generation is equal. Each method has its own strengths, limits, and downsides. Some approaches give you speed and control, while others depend on luck, persistence, or third parties. Choosing the wrong option can leave you with wasted time, poor quality leads, or no results at all.
The most common types include:
- Paid advertising on platforms like Facebook, Instagram, and Google. These give you fast results and let you target people in your service area, but they need ongoing spend and a strong offer to work.
- Cold calling potential customers from directories or lists. It can build personal connections but takes time, has a high rejection rate, and is hard to scale.
- Buying leads from third-party suppliers. This looks quick and easy, but the leads are often low quality, not exclusive, and shared with competitors.
- Word of mouth and referrals from happy clients. These bring high trust and strong conversion, but they are unpredictable and cannot be scaled on demand.
Selecting which lead generation method works best for you depends a lot on the type of business you run and who you want to target. We’ve created a comparison table below to help you choose:
| Feature | BRBD Marketing | Cold Calling | Buying Leads | Word of Mouth |
|---|---|---|---|---|
| Focused on your area | ✓ | ✓ | ✗ | ✓ |
| Pre-qualified leads | ✓ | ✗ | ✗ | ✓ |
| Shared with other suppliers | ✗ | ✗ | ✓ | ✗ |
| Requires ongoing spend | ✓ | ✗ | ✗ | ✗ |
| Easy to scale | ✓ | ✗ | ✗ | ✗ |
| High ROI | ✓ | ✗ | ✗ | ✓ |
Meta Ads vs Posting on Facebook
Meta Ads are often confused with Facebook page posting or social media management. While these may seem similar and do operate on the same Facebook & Instagram platform, they have two very different objectives.
In most cases, the objective of organic social media marketing, which includes posting on your Facebook & Instagram pages, is to build authority, presence, and educate your audience. This is extremely valuable, but it is not Lead Generation.
Meta Ads, in our case, is focused on lead generation. The goal is to get as many quality leads into your inbox as possible, at the lowest cost. While there are variations, this is how we use Facebook Ads & Instagram Ads for our clients to generate a consistent flow of quality leads.
Our Meta Ads Packages
As a Meta Ads agency, we help businesses with their Facebook Ads and Instagram Ads. These packages are for our Meta Ads lead generation packages and are for qualifying businesses only. Please click “Get Started” to speak to one of our Meta Ads Experts to learn more about how we work and to see if your business could benefit from these lead generation packages.
Fizz Package
R6 550/month
- Prequalified Leads
- Month to month
- Includes Ad Spend
- Includes VAT
- Dedicated Account Manager
B2B Package
R8 550/month
- Prequalified Leads
- Month to month
- Includes Ad Spend
- Includes VAT
- Dedicated Account Manager
Frequently Asked Questions
Q: How much does lead generation cost in South Africa?
A: Our system starts at a flat monthly fee, starting as low as R6550 when you factor in ad spend.
Q: Does BRBD offer exclusive lead generation?
A: Yes. 100% of your leads are sent only to you. No sharing. Each system is built specifically to suit your business.
Q: Do you offer month to month contracts?
A: Yes! While we ask clients to have a 3 month outlook, our contracts run on a month to month basis with a 7 day notice period.
Q: How long does it take before I start seeing leads?
A: Most of our clients on our Meta Ads lead generation system see leads within 48 hours after going live.
Q: Does BRBD prioritize quality or quantity of leads?
A: Our goal is quality! As 3 good leads is better than 20 bad ones.