Ethan

Google vs Facebook for Lead Generation: Which is Better for Small Businesses? If you’re a small business trying to grow, you’ve probably asked this question: “Should I be using Google Ads or Facebook for lead generation?” Both platforms dominate the digital advertising world—but they work in very different ways. The right answer? It depends on […]

B2B Lead Generation in South Africa: What’s Working in 2025 In 2025, B2B lead generation in South Africa is no longer just about having a sales team and a contact form. Businesses are becoming more selective, more digital-savvy, and more value-driven—which means you need smarter, more targeted systems to consistently generate qualified leads. Whether you’re

How Prequalification Filters Can Save You Thousands in Wasted Leads If you’re running paid ads or any kind of lead generation campaign, here’s a brutal truth: most leads aren’t worth your time. You’re not just paying for attention—you’re often paying for the wrong kind of attention. That’s where prequalification filters come in. They don’t just

Why Local SEO is Crucial for South African Small Businesses Local SEO has become an essential strategy for small businesses looking to stay competitive and grow in their local markets. For South African small businesses, optimizing for local search can drive more traffic, increase visibility, and ultimately boost sales. Here’s why local SEO is crucial

TikTok for South African Businesses: How to Use It for Marketing TikTok has taken South Africa by storm, offering creators and businesses an opportunity to reach massive audiences. But to maximise engagement, you need to post at the right time. This guide will help you determine the best times to post on TikTok in South

Converting SEO Traffic into Sales: The Ultimate Guide for South African Entrepreneurs Driving traffic to your website through SEO is only half the battle. The real challenge lies in converting that traffic into actual sales. South African entrepreneurs can leverage effective strategies to turn their hard-earned organic visitors into loyal customers. This guide will walk

Best Time to Post on TikTok in South Africa: A Complete Guide TikTok has taken South Africa by storm, offering creators and businesses an opportunity to reach massive audiences. But to maximise engagement, you need to post at the right time. This guide will help you determine the best times to post on TikTok in

How to Use Social Media for Digital Marketing in South Africa Understanding the South African Social Media Landscape South Africa has a highly active social media user base, with platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok playing a crucial role in digital marketing strategies. Understanding where your audience spends most of their time is

Local SEO for South African Businesses: How to Optimize Your Website for Local Search In today’s digital landscape, local SEO is essential for South African businesses looking to attract customers in their specific regions. With the rise of mobile searches and ‘near me’ queries, optimising your website for local search ensures that your business stands

Does TikTok Pay in South Africa? How Creators Can Earn from the Platform TikTok has exploded in popularity worldwide, including in South Africa, where thousands of content creators are leveraging the platform for entertainment and income. But a common question remains: Does TikTok pay creators in South Africa? The short answer is that while TikTok