Digital Marketing

A Step-by-Step Guide to Creating a Marketing Plan

With the dawn of a new year, virtually every business across the globe will be opening its doors and gathering in boardrooms to discuss how they’re going to improve upon last year. One of the most effective ways that companies grow is through marketing.  Believe it or not, marketing takes time and preparation. Thus, the title of this […]

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How to Create Facebook Ads for Businesses in a Few Simple Steps

Nowadays, marketing in the digital space has become a niche all on its own. It’s surprisingly complicated and can definitely be confusing without any prior knowledge. At the same time, it’s essential for small businesses to put themselves out there as much as possible in order for growth to happen.  This is where social media comes in, particularly

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Should You Be on TikTok? 

The social media platform that has taken the world by storm over the last couple of years, TikTok, has proven itself to be one of the most profitable digital platforms in the world. From personal influencers to a variety of businesses and brands, the platform has drawn a lot of attention for its short-form videos and the trends that emanate from them.  Therefore, the question

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How to Setup a Google My Business

A Google Business Profile, previously known as Google My Business, is one of the most effective tools used in the online marketing world to reach new clients and customers. As a real estate agent, when you have a GBP account, you allow yourself to feature on searches made by people looking for your services.  Without this valuable tool, that opportunity wouldn’t exist, and you’d

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How TikTok Trends Are Changing The Business World  

TikTok has radically changed the way businesses interact with the internet. In the past, it was easy to use some images you found online and pump out high volumes of informative posts. While this strategy might still get results, now because of how TikTok works, users have gotten a lot more accustomed to entertaining videos

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