Marketing Guides

A Comprehensive Guide on Creating an Ad on Canva

In this day and age of digital technology, both organisations and individuals need to develop advertisements that are captivating to the eye. Canva is a well-known platform for graphic design that features an easy-to-navigate and welcoming user experience for the creation of eye-catching advertisements for the everyday marketer and businessperson. This guide will take you through the step-by-step process of creating […]

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A Step-by-Step Guide to Creating a Marketing Plan

With the dawn of a new year, virtually every business across the globe will be opening its doors and gathering in boardrooms to discuss how they’re going to improve upon last year. One of the most effective ways that companies grow is through marketing.  Believe it or not, marketing takes time and preparation. Thus, the title of this

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Why You Need to Narrow Your Target Market in the Real Estate Industry  

We’ve all seen the commercials on TV advertising the perfect remedy for irritable stomach pain or the YouTube ad about advertising your business to the masses. They’re generally well-produced and very informative, but they’re not for everyone.    While these brands can probably afford to advertise on more prominent platforms to wider audiences, it’s likely that

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How TikTok Trends Are Changing The Business World  

TikTok has radically changed the way businesses interact with the internet. In the past, it was easy to use some images you found online and pump out high volumes of informative posts. While this strategy might still get results, now because of how TikTok works, users have gotten a lot more accustomed to entertaining videos

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4 Social Media Tips for 2021 and beyond!

Gone are the days of printing flyers to increase awareness of your business. We live in a society where people spend more time on social media with an average of 145 minutes, then they do on their daily commute, which is on average 35 minutes.  This means it’s vital for your business to be on at least 1 social media platform.  Here are some tips

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