LinkedIn has become an essential platform for professionals to showcase their expertise, network with like-minded individuals, and share valuable insights. One effective way to establish thought leadership and engage with your connections is by posting articles on LinkedIn. In this guide, we’ll walk you through the step-by-step process of posting an article on LinkedIn, ensuring your content reaches a wider audience and […]
In this day and age of digital technology, both organisations and individuals need to develop advertisements that are captivating to the eye. Canva is a well-known platform for graphic design that features an easy-to-navigate and welcoming user experience for the creation of eye-catching advertisements for the everyday marketer and businessperson. This guide will take you through the step-by-step process of creating
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If you’re a small business owner, you’ll most likely agree that there are often limited resources when it comes to marketing your business. The reasons for this can vary, but it’s generally because you’re still trying to make the business profitable, right? This is where marketing can actually add value, without you having to break the bank.
Nowadays, marketing in the digital space has become a niche all on its own. It’s surprisingly complicated and can definitely be confusing without any prior knowledge. At the same time, it’s essential for small businesses to put themselves out there as much as possible in order for growth to happen. This is where social media comes in, particularly
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The social media platform that has taken the world by storm over the last couple of years, TikTok, has proven itself to be one of the most profitable digital platforms in the world. From personal influencers to a variety of businesses and brands, the platform has drawn a lot of attention for its short-form videos and the trends that emanate from them. Therefore, the question
TikTok has radically changed the way businesses interact with the internet. In the past, it was easy to use some images you found online and pump out high volumes of informative posts. While this strategy might still get results, now because of how TikTok works, users have gotten a lot more accustomed to entertaining videos
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TikTok can be a great way to attract new clients. You as a business can tap into your brand’s creative side and create fun, entertaining marketing that will reach a wide audience. TikTok can be a good choice for marketing and advertising your business, as there is a huge number of users on this popular
Facebook seems to be a challenging, landscape. With meme’s, videos, and a whole other style of communication. Is it worth the effort for your business to try and fight for attention in this saturated market? Yes, is the simple answer, with a user base of just over 2.7 billion monthly users. Not being on Facebook is like turning down free exposure.
Twitter is often referred to as the social media of celebrities. Thanks to the nature of the program, these “tweets” are often impromptu thoughts or ideas from the person themselves. This means it could be a great way for your small business to create an authentic connection with your audience. What exactly is a tweet?
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Gone are the days of printing flyers to increase awareness of your business. We live in a society where people spend more time on social media with an average of 145 minutes, then they do on their daily commute, which is on average 35 minutes. This means it’s vital for your business to be on at least 1 social media platform. Here are some tips